Cookies & Privacy Policy

1. Introduction

At MERGER operated by Merger CPH ApS (“we”, “us”, “our”), we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase from us.

We comply with the EU General Data Protection Regulation (GDPR) and all applicable Danish data protection laws.

2. Data Controller

The data controller responsible for your personal data is:

Merger CPH ApS

3. Personal Data We Collect

We collect and process the following types of data:

Contact details: name, address, email, phone number

Order information: purchased items, payment details, shipping address

Technical data: IP address, browser type, device, cookies

Communication data: emails, messages, and feedback

We only collect the data necessary to process your order, provide customer service, and improve your shopping experience.

4. How We Use Your Data

We use your data for the following purposes:

To process and deliver your orders

To provide customer service and handle inquiries

To send order updates and relevant communication

To improve our website, products, and services

To comply with legal obligations

With your consent, to send marketing emails and offers

5. Legal Basis for Processing

We process your personal data on the following legal bases under GDPR:

Contractual necessity (Article 6(1)(b)): to fulfill your order and provide our services

Legal obligation (Article 6(1)(c)): to comply with tax and accounting requirements

Legitimate interest (Article 6(1)(f)): to improve our website and prevent fraud

Consent (Article 6(1)(a)): for marketing or newsletter subscriptions

6. Data Storage and Retention

We store your data only as long as necessary for the purposes stated above or as required by Danish law.
Typically:

Order and invoice data: 5 years (per accounting law)

Customer service communications: up to 2 years

Marketing consent: until you withdraw consent

When no longer needed, data is securely deleted or anonymized.

7. Data Sharing

We only share personal data with trusted partners necessary to operate our business, such as:

Payment processors

Shipping and logistics providers

IT and web hosting services

Accounting and legal advisors

All partners are GDPR-compliant and process your data securely under our instruction.

We never sell or rent your data to third parties.

8. Your Rights

You have the following rights under GDPR:

Right of access - to know what data we hold about you

Right to rectification - to correct inaccurate information

Right to erasure - to have your data deleted (“right to be forgotten”)

Right to restriction of processing - to limit how we use your data

Right to data portability - to receive your data in a portable format

Right to object - to stop marketing or certain processing activities

Right to withdraw consent - at any time if processing is based on consent

To exercise any of these rights, contact us at Brandon@mergercph.com.
If you believe your data has been mishandled, you may lodge a complaint with the Danish Data Protection Agency (Datatilsynet) at www.datatilsynet.dk

9. Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, alteration, loss, or misuse.
All transactions are encrypted (SSL) and stored securely.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes.
The latest version will always be available on our website.

Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.
They help us recognize your browser, remember preferences, and improve your online experience.

2. Types of Cookies We Use

We use the following types of cookies:

Necessary cookies: enable core site functions such as checkout and account login

Preference cookies: remember your settings (language, currency, etc.)

Statistics cookies: help us analyze site usage and performance

Marketing cookies: used to show personalized ads and promotions

3. Third-Party Cookies

We may use third-party services (e.g., Google Analytics, Meta Pixel) to analyze website traffic or deliver marketing content.
These third parties may collect data in accordance with their own privacy policies.

4. Cookie Consent

When you visit our website for the first time, you will see a cookie banner requesting your consent.
You can choose which cookies to allow or reject.
You can also change your consent at any time via your browser settings or our cookie control tool.

5. Managing Cookies

You can delete or block cookies through your browser settings.
Please note that disabling cookies may affect website functionality, especially during checkout.

6. Contact

MERGER
Esromgade 10, 5 th
København N, 2200

info@mergercph.com
CVR: 45580539